Where modern deal teams come to build great transactions
We’re supporting a growing community of deal teams who analyze, share, and work together to create valuable new relationships.
We’re a father-son team hailing from the Greater Washington, D.C. metropolitan area. Grant earned his Computer Science degree from Virginia Tech in 2017 and is a full-stack software developer committed to developing cutting-edge digital products. He has been passionate about developing software since the age of 15. Kevin is an experienced tech lawyer who enjoys all dimensions of transactional work — the collaboration with cross-functional teams; the fulfillment of building transactions that deliver real value to all parties; and the natural human drama of negotiations.
In the course of supporting transactions, Kevin had observed that conventional contract review practices often involve shuttling draft MS Word files for comments from stakeholder to stakeholder via email. Analysis and commentary is typically scattered across a patchwork of email threads, conversations, and cramped marginalia within the draft. This disjointed approach can let important information slip through the cracks and is rife with inefficiency. Legacy tools just aren’t up to meeting the demands of modern, fast-paced deal making.
The combination of Kevin’s familiarity with the pain points of deal teams and Grant’s technical acumen naturally led to the idea for Citroh — a re-envisioning of how deal teams approach collaboration. We set out to create a solution that brings deal teams together in a modern way.
The combination of Kevin’s familiarity with the pain points of deal teams and Grant’s technical acumen naturally led to the idea for Citroh — a re-envisioning of how deal teams approach collaboration. We set out to create a solution that brings deal teams together in a modern way. We have a singular focus to unleash the power of contract for the digital age and to help dealmakers everywhere maximize the value of their negotiated transactions.
citroh \ ‘sit-ro \ adverb Latin: mutually; reciprocally
We wanted our brand to encapsulate our mission and capture the essence of deal-making. The Citroh mark does just that on a number of levels.
The brand we chose is derived from a Latin word that means “mutually” or “reciprocally.” Its Latin origins reflect the ancient roots of negotiation and private ordering of human affairs. The term resonates our core mission and the essence of deal-making in that reciprocity lies at the heart of every transaction. it is the essential the quid pro quo of a deal. It’s not only the animating force of the contract, but a legal ingredient as well.
An integral element of the brand is the design of the “O” in Citroh. An abstract representation of an eye, it symbolizes careful scrutiny of binding promises as well as the trust that is the foundation of important relationships. Notably, the Citroh eye is looking into the distance, thoughtfully contemplating a future shaped by pending transactions. It is akin to the Eye of Providence, an ancient motif symbolizing wisdom, which makes appearances on the Great Seal of the United States, various international currencies (including the U.S. one dollar bill), among other works.
Finally, the pupil of the Citroh eye forms an abstract letter “C,” which is a useful reference to the Citroh brand when we want to identify our services with just the stylized eye design (and not the entire Citroh word mark), such as with the favicon displayed in a browser tab when accessing our site.